This book centers on an important business truth: People don’t buy what you do, they buy why you do it. Simon Sinek explains this concept in Start With Why by delving into a few basic questions. One key question he poses is why some people and organizations are more innovative, influential and profitable than others.
He also asks why so few are able to repeat their success. If you are struggling to create a long-term vision and guiding principles as you navigate business and life, this book can give you the inspiration to begin moving in the right direction.