The Dip proves that winners do quit, and quitters do win. Seth Godin shows that winners quit quickly and often, until they commit to beating the right “dip.”
Winners are those who know that the bigger the barrier, the bigger the reward for getting past it. If you can beat the dip, you’ll earn profits, glory and long-term security. What this book will do is help you determine if you’re in a dip that’s worthy of your time, effort and talents.